Who would be the audience for your media product?
Ideally, this would be the stereotypical member of my target audience. His personality alone mirrors the traits of some gangster characters. For example, David "looks for cheat ways to accomplish tasks", suggesting that he is self-centered, cocky and materialistic, making it easier for this consumer to identify with characters in my film. Thus increasing the likelihood of David enjoying the film and positive two-step and multi-step flow being achieved. Even geographical similarities would appeal to my audience. Considering my film is set in an urban area on the outskirts of a large city, viewers living in similar areas can relate to this. David, for example, living "in London, 10 minutes from the centre" shows us that he fits perfectly into the audience that will feel most impacted by my film. These two examples reflect how I tried to target an audience, that most importantly could relate to the characters and mise-en-scene they see on screen.
A secondary audience would be a people that aren't necessarily exposed to aspects of this lifestyle, but are excited, interested or entertained by experiencing it through film. Stereo-typically, this would be middle-class, well-educated men. The key purpose of targeting this audience is the appeal of being involved in an unfamiliar experience, or portrayal of life, perhaps for some a form of escapism from a safe, monotonous lifestyle.
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